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Five disciplines. One senior engineer. Zero agency bloat.

Every service is engineered to do one commercial job: make sure high-intent buyers find you on Google Maps and AI search, trust your positioning within three seconds, and call or text you directly. Hire me for a single focused build or combine disciplines as you grow.

Cross-Industry Execution
Built for ambitious brands

I bring high-converting architecture across sectors so you outpace local and regional competitors still stuck on slow agency templates.

Professional & Legal Services Health & Medical Practices Commercial & Fleet Services Home Services & Contractors Consumer & Retail Brands B2B & Industrial Financial & CPA Advisory Dental & Orthodontics Medspas & Aesthetics Hospitality & Local Brands Real Estate & Property Automotive & Dealerships Architecture & Engineering Logistics & Distribution SaaS & Technology Creative & Marketing Agencies
Core Capabilities Matrix

What each discipline includes — and why it drives revenue.

No mystery retainers or vague deliverables. Here is the exact engineering, copy, schema, and attribution work inside each of the five pillars.

Pillar 01 Positioning · Messaging architecture · Visual direction · Buyer copy

Brand Positioning & Conversion Copy

Clear brand positioning, visual hierarchy, and done-for-you buyer copy written from a 15-minute interview — so visitors understand within three seconds what you do and why they should call you first.

Commercial Impact — Why It Matters

Traffic is wasted when your message sounds identical to every competitor in your city. Strong positioning turns casual visitors into high-intent inquiries before they shop around on price.

Included Deliverables
  • ✓ 15-minute founder discovery interview (zero blank questionnaires)
  • ✓ Primary value proposition & above-the-fold conversion hook
  • ✓ Service-by-service buyer copy answering real objections
  • ✓ Visual direction, typography, and high-contrast color architecture
  • ✓ Proof integration: verified customer quotes & measurable outcomes
Pillar 02 Sub-second static builds · 100/100 PageSpeed · WCAG 2.1 AA · Bilingual /es/

Custom Web Design & Engineering

Hand-coded Astro, React, and TypeScript websites that open in under 0.4 seconds on mobile, score 100/100 on Google PageSpeed, and put tap-to-call, text, and booking right where thumbs land.

Commercial Impact — Why It Matters

Over half of mobile visitors abandon pages that take 3–4 seconds to load, and live AI search crawlers time out on bloated templates before reading a single word.

Included Deliverables
  • ✓ Custom mobile-first responsive engineering (<0.4s load time)
  • ✓ Working phone preview before you pay a dollar
  • ✓ 100/100 Google Lighthouse Performance, Accessibility & SEO architecture
  • ✓ Optional native human-written Spanish version (/es/) with hreflang routing
  • ✓ 100% client ownership of source code, domain, and hosting from day one
Pillar 03 Google Maps 3-Pack · High-intent service & city pages · Local authority

Search Engine & Google Maps SEO

Google Business Profile optimization, dedicated service and market pages, and review velocity workflows engineered to put your business at the top of Google Search and the Maps 3-Pack.

Commercial Impact — Why It Matters

When a buyer searches for your service, Google displays three map listings above all organic links — capturing ready-to-hire calls without paying per click.

Included Deliverables
  • ✓ Full Google Business Profile category, service, and Q&A optimization
  • ✓ Dedicated high-intent service and target-city landing pages
  • ✓ Semantic HTML hierarchy and internal authority routing
  • ✓ Competitor gap analysis and local citation cleanup
  • ✓ Direct review generation links and response frameworks
Pillar 04 ChatGPT · Google Gemini · Claude · Perplexity · Apple Siri

AI Search & Answer Optimization

Four-directory profile alignment across Google Business Profile, Bing Places, Apple Business Connect, and Yelp, paired with connected JSON-LD schema and fact-dense answer blocks built for AI citation.

Commercial Impact — Why It Matters

Millions of buyers now ask AI assistants who to hire. Unlike ten blue links, AI engines name only 1 to 3 businesses — and each AI checks a different directory before trusting a company.

Included Deliverables
  • ✓ Four-directory alignment (Google Maps, Bing Places, Apple Maps, Yelp)
  • ✓ Connected LocalBusiness, Service, and FAQPage JSON-LD schema graph
  • ✓ Fact-dense question-and-answer blocks structured for AI extraction
  • ✓ Machine-readable /llms.txt and /.well-known/ai-catalog.json discovery files
  • ✓ Before-and-after live AI citation audit across Gemini and ChatGPT
Pillar 05 Custom GA4 AI channels · Call & SMS tracking · Review automation

AI & Search Lead Attribution & Retention

Privacy-safe analytics that track every phone call, text message, form submission, and AI referral — paired with automated review requests and follow-up flows that turn first-time buyers into repeat revenue.

Commercial Impact — Why It Matters

Default analytics buries ChatGPT and Gemini referrals inside generic direct traffic, and slow follow-up loses warm leads. Clear attribution proves your exact return on investment.

Included Deliverables
  • ✓ Custom Google Analytics 4 channel group isolating AI referrals
  • ✓ Tap-to-call, SMS click, and form conversion event tracking
  • ✓ Automated post-service review request and SMS follow-up workflows
  • ✓ Plain-English monthly ROI reporting tied to real customer inquiries
  • ✓ Zero creepy third-party ad pixels or bloated tracking scripts

Traditional agency, or dedicated builder?

Compare working with a traditional marketing agency against working directly with me from discovery to launch.

Side-by-side comparison between typical agencies and working with Adam
The QuestionTypical agencyWith me (Adam)
Who actually does the work?
Typical agency
An account manager

You meet the senior strategist on the sales call. Then your brand, website, and SEO get handed off to a junior coordinator or template shop.

With me (Adam)
Me. Start to finish.

I shape the positioning, design the pages, write the code, configure the search schema, and wire the analytics myself. When you call or text, the person doing the work picks up.

Who owns the website and accounts?
Typical agency
They do

Your site lives on their proprietary system. Stop paying their monthly fee and your website, content, and search rankings disappear.

With me (Adam)
You do

Your code, domain, hosting, and analytics accounts are in your name from day one. You never pay rent just to keep your website online.

How does it perform for Google and AI?
Typical agency
Slow plugins & guesswork

A heavy template with dozens of plugins that takes 4–5 seconds to load on mobile, times out when AI bots crawl it, and ignores Bing, Apple Maps, and Yelp.

With me (Adam)
Engineered for search & AI

Pages open in under 0.4 seconds, score 100/100 on Google PageSpeed, and sync your business facts across the exact directories Google, ChatGPT, Gemini, Claude, and Siri check.

Who writes the positioning and copy?
Typical agency
You do, somehow

A blank questionnaire and a deadline — or generic machine-written filler that sounds like every other company in your industry.

With me (Adam)
I do

We talk for 15 minutes. I write clear, specific copy that positions your brand, answers real buyer questions, and gives search engines and AI assistants the exact facts they cite.

How do you know if it's working?
Typical agency
A vague PDF report

Monthly charts full of impressions that never tell you which searches or AI recommendations actually turned into paying customers.

With me (Adam)
Real lead attribution

Every phone call, text message, form submission, and referral from ChatGPT, Gemini, Claude, or Google Maps is tracked cleanly so you see your actual return.

Service & Scope FAQ

Common questions about unbundled services.

Can I hire you for a single service, or do I need a full-service retainer?

Every discipline is unbundled. You can hire me for a standalone custom website build, a one-time Search & AI Visibility Setup on your existing website, or an ongoing monthly growth partnership where we add and shift channels as your revenue grows.

How do you handle all five disciplines without an account-management team?

Traditional agencies split your project across five people who rarely talk to each other: a copywriter, a template designer, an SEO specialist, and an account coordinator. Because I engineer the brand copy, static code, structured schema, and analytics myself, every layer reinforces the others from day one — with zero handoff delays.

Why does website engineering affect Google Maps and AI search rankings?

When buyers ask ChatGPT, Perplexity, or Claude who to hire, live AI crawlers fetch candidate websites under a strict 1 to 3 second timeout. Slow WordPress themes overloaded with plugins frequently time out before the bot reads your page, and over half of human mobile visitors leave after three seconds.

Do you build white-label websites for design studios and marketing agencies?

Yes. If your agency has approved Figma designs and needs a senior developer to ship clean, accessible Astro, React, and TypeScript code scoring 100/100 on Google PageSpeed, I build under your brand and hit your launch deadline.

Start with a text.

No 20-page questionnaires and no deposit to see a website preview. Pick what you need below.

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Adam · Clovis Web Design
(559) 628-0142 · Direct Line
Hi, Adam! I'm interested in Custom Website, hoping to get going ASAP. Can we talk?
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Or text me directly at (559) 628-0142