Commercial & Fleet Services · Fresno & Clovis, CA · 2025
Outranked national lead brokers to capture #1 on Google and scale from 1 truck to 5.
National brokers were taking orders online, taking a cut of every rental, and outranking the local company that actually owned the trucks and dropped off the dumpsters.
#1
On Google for “dumpster rental Fresno”
+4
Trucks added to keep up with demand
<0.4s
Mobile load time on field cellular
“The national brokers were getting the calls and taking a cut of every rental. Since Adam redid our site, contractors and homeowners in Fresno and Clovis just text us straight. We had to buy 4 more trucks to keep up.”
The Challenge
When homeowners or contractors needed a roll-off dumpster in Fresno or Clovis, third-party lead brokers dominated search results. These brokers don't own trucks or dumpsters—they capture the lead, charge a middleman fee, and subcontract the delivery. Big Bros had the trucks, the friendly local crew, and driveway-protection boards, but their old site was buried on Google.
What Was Built
Dedicated service area pages
Individual pages for Fresno, Clovis, Madera, and Sanger, giving Google an exact geographic match for searchers.
Upfront flat-rate pricing
Transparent dimensions, weight limits, and rental periods right on the screen so customers can order without phone tag.
Driveway protection highlighted
Clearly communicates that wood planks protect customer concrete, removing the primary hesitation homeowners have with roll-off bins.
Text-to-book & bilingual copy
Instant SMS dispatch buttons and a complete Spanish version so bilingual contractors can book directly from job sites.
Need rankings and calls like this?
I build custom contractor sites that rank in the Google Maps 3-Pack and turn mobile clicks into direct phone calls and text inquiries.