Record card № 02 · Fresno & Clovis, CA · 2025
Big Bros Dumpster Rentals
Number one on Google for dumpster rental in Fresno.
Big Bros is a family-owned roll-off dumpster company in Fresno. National booking brokers were outranking them and taking a cut of jobs Big Bros trucks were doing anyway. After the rebuild — in English and Spanish — they ranked #1 on Google for “dumpster rental Fresno” and averaged position 1–2 across several other high-intent searches.
Owners: Jessica Maldonado Ramirez & William A. Maldonado Ramirez
01
Presenting complaint
National brokers were outranking the company that actually owns the trucks.
Search for a dumpster in Fresno and the top results were national middlemen with big ad budgets, advertising teaser prices that grew with delivery fees and surcharges. Big Bros did the hauling while the brokers kept a cut. Their old site had one page for everywhere, so Google had no reason to show them for any particular neighborhood.
- Losing Fresno and Clovis jobs to national booking brokers
- One page for every area, so no neighborhood searches found them
- Broker teaser prices made honest flat rates look expensive
- English only, in a market where many customers and contractors speak Spanish
- Customers worried a steel roll-off would crack their driveway
02
What I built
A page for each area, flat prices up front, in English and Spanish, and one tap to text the owners.
I built a page for each area they work — Fresno, Clovis, Fig Garden and Old Town Clovis — each written about that area rather than a copy with the town name swapped. Prices are flat and on the page: $399 for a 14-yard, $499 for a 20-yard, seven days, mattresses and appliances included. Driveway protection is stated plainly, the whole site switches to Spanish with one tap, and booking is a text to (559) 495-8034.
- 01
A page per service area
Fresno, Clovis, Fig Garden and Old Town Clovis, each with its own local copy and business markup.
- 02
Flat prices on the page
$399 and $499, seven-day rental, mattresses and appliances included — no teaser rate, no surprises.
- 03
Driveway protection, said out loud
Boards go under the wheels. It's the first thing homeowners worry about, so it's the first thing they read.
- 04
The whole site in Spanish
One tap on EN/ES switches every line — sizes, prices, “Tablas bajo las ruedas — driveway protegido”. The top bar says it plainly: Hablamos español.
- 05
Text to book
Not sure which size? Text a photo of the pile and they'll size it. Straight to the owners, no call center.
03
The result
The new work kept coming — Big Bros bought more trucks and dumpsters to keep up with it.
- On Google for “dumpster rental Fresno”
- #1
- Average position across high-intent searches
- 1–2
- PageSpeed, mobile
- 100/100
- PageSpeed, desktop
- 100/100
“Before Adam rebuilt our site, national brokers were taking a huge chunk of every rental. Now, contractors and homeowners in Fresno and Clovis text us directly. We've had to buy 4 more trucks just to keep up with the volume.”
04
What Google reads
Structured data is the part of a site that tells search engines who the business is, where it works and how to reach it. Google’s own tool shows you what it finds on bigbrosdumpster.com today.
Open Google’s Rich Results TestWant one like this?
Text or call me. You’ll get the person who built this one.